Mobile Shopping?

With much easier access to the internet and more refined shopping applications written for the smartphones, savvy consumers are increasingly relying upon mobile shopping, and looking for the best deals around. Like past years, many consumers visited the physical stores during the past holiday seasons. However, something different last holiday season was that more of them were there to check out inventory and compare prices. Buying online could help consumers avoid the long wait at checkout and to carry their shopping bags around. While there isn’t a solid proof that the retail experience has gone down over the past few years, one thing we are sure is that consumers are “smarter” nowadays that they are able to conveniently compare prices just by using their mobile phones. Vendors like Amazon, which offers $79 a year for their Amazon prime membership, can get everything delivered in just two working days, for free. That just makes online shopping even more appealing. 

While mobile phones like iPhone, Galaxy, and other smart phones are usually used by consumers to do research and compare prices on the go, it still does not offer a good enough experience for consumers to go online shopping entirely. Hence, there is still a lot of potential to be offered by mobile phone to enhance a greater online shopping experience. For instance, many firm companies have long started to leverage on social media platforms to feed consumers with latest deals and information through mobile sites. Besides, with the development of mobile payments starting to take off, like Google Wallet and ISIS, mobile and online retail are going to be really exciting in the coming few years. Those big companies with lack of strong internet/online presence might find themselves losing their edge to competitors soon!